13 December 2007
Fat Tire is Coming
I just got word that all Publix stores in Tennessee will start carrying Fat Tire. For those of you that don't know, this is monumental. This is the biggest story in beer since the release of the low carb Michelob Ultra. Fat Tire has never been sold East of the Mississippi river. That is unless you count the illegal sale of Fat Tire in parking lots at ________ shows. (Fill in the blank with any jam band that tours the southeast)
I will no longer need to purchase six cases of Fat Tire when I am west of the Mississippi, because the fine folks at New Belgium Brewery are bringing my favorite beer to my favorite store. New Belgium also brews many other fine beers, but it is yet to be determined if their other beers will be available in this market.