First of all, I love the packaging and product name of this sauce. It's a very clean-looking label, a memorable brand name, and a great name for this basic version - "Original Sin" (other sauces in this line are called "Heavenly Hickory" and "Fire & Brimstone"). The sauce is manufactured by Wicked Good Barbecue (with the name "Wicked Good," could they be from anywhere but Massachusetts?).
The sauce itself has a very bright flavor - lots of fresh tomato, with notes of apple and mustard. It's also got a lot of sweetness, courtesy of honey and molasses. There is a mild amount of heat, too. The texture is thick and smooth, with a dark, dark amber color. Overall, this is a decent barbecue sauce with a very distinct personality.