If ever there was proof that "New Orleans" gets thrown around like so much cheap confetti in the marketing of food products, this week's sauce is it.
First of all, it is kind of bizarre to me that the Big Easy has been co-opted as a locale that invokes barbecue greatness. Don't get me wrong, New Orleans is a great food town, but for barbecue? I don't know.
The product in question is made by a company called Bar-B-Bar, which hails from - wait for it - Kent, England. Although the Bar-B-Bar logo says "1925", the story on their campy website implies that the company is much younger than that. The story goes that GrillMaster, the anonymous founder/creator, was bored at a South Coast "beach barbi" and decided that better barbecue sauce was the answer. Thus, a line of sauces that has apparently been successful on that side of the pond - they claim to be "Europe's leading award-winning gourmet barbecue brand."
Unfortunately, this is not a sauce that New Orleanians should be proud to have their city associated with. It looks like it could be promising - thick and dark, with lots of spices suspended in it. But even a quick whiff of the stuff is enough to tell that something is not right here. The taste is overwhelmingly of soy sauce, with a smokiness and a molasses flavor that only intensify the soy sauce flavor. The overall essense of the sauce is savory, almost like...dare I say...Marmite?