Bull's-Eye is another of those supermarket sauces that are so ubiquitous. Kraft introduced this sauce in 1985 as a smokier, zestier alternative to their already popular Kraft brand of barbecue sauce. It was an instant success and has remained so through the years. In 2008, Kraft removed the high fructose corn syrup from Bull's-Eye, along with many of its other brands. Along with the original, there are four other flavors of Bull's-Eye - Sweet & Tangy, Hickory Smoke, Brown Sugar & Hickory, and Guinness(!).
The original version of the sauce is fairly typical of leading brand barbecue sauce - very sweet, moderately smokey, a little bit tangy, and a little bit spicy. It's not significantly different from KC Masterpiece or Sweet Baby Ray's, but it is definitely a step up from Kraft or Hunt's.